United States Chevron

Americas

Asia

Europe

Menu
Join now

Join TikTok Shop and reach millions of customers

Launch with up to $1,900 in rewards, then scale with up to $10,000 in ad credits.

Start selling
Features visual leftFeatures visual right

New seller growth package: Get up to $11,900 in incentives to kickstart your business!

Breakthrough

New seller breakthrough

  • Start-up sellers who complete event requirements can earn up to $1,900 in rewards.
  • Top sellers who drive high incremental GMV during the campaign period can win up to $10,000 in ad credits.
  • $0 setup fee and priority traffic for new listings.
Privileges

Top seller privileges

  • Access to one-on-one account managers, seller protection, and brand building programs.
  • Direct access to US creator network, unlimited partnerships.
Marketing

Growth-driven marketing

  • 100+ themed events to increase exposure.

Success Stories

Discover how TikTok Shop creator collaborations have achieved success for other brands

  • LABUBU, a popular POP MART toy IP (even spotted on Rihanna's bag), launched its "Big into Energy Series" on TikTok Shop US on April 24. POP MART, with 800K+ followers across four TikTok Shop accounts, used 100+ short videos for pre-promotion and a full-funnel launch strategy with KOLs, marketing, and inventory planning to ensure a successful debut.

    $1.5M+
    Highest Single Livestream GMV
    95K+
    Peak Concurrent Users (PCU)
    33K+
    New followers from Livestream

  • The Ordinary leveraged TikTok Shop's Super Brand Day with influencer videos, live streams, and integrated marketing, setting a content marketing benchmark and boosting brand awareness and sales.

    150M+
    Exposure
    1.6M+
    Super Brand Day Sales
    305%
    Surge in live-stream GMV

  • MAKE UP FOR EVER celebrated its 40th anniversary and TikTok Shop's U.S. launch with a bold campaign aimed at boosting brand awareness, engagement, and new product sales. By tapping into TikTok's beauty community, the brand reinforced its position as a pro-level favorite for both enthusiasts and professionals.

    12M+
    Product PV
    Top 1
    in Beauty Category for two weeks
    11x
    Brand Campaign GMV Uplift

  • Pacsun targeted Gen Z through TikTok Shop's social commerce ecosystem, partnering with creator Lyla Biggs via TikTok Open Plan to expand its reach and drive growth in apparel and accessories.

    11K+ pairs
    Astrid jeans
    2M+
    Fans recruited in TikTok Shop
    26M+
    Lifetime GMV

  • Neuro featured Mitchell Hooper, World's Strongest Man, in its SBC Mega LIVE, combining elite athletics with functional wellness to drive engagement and credibility for its products.

    $20K+
    GMV by livestream
    +289%
    Engagement by 'Likes'
    $1500+
    Hourly efficiency

  • Cali Curves is a brand that focuses on shapewear and related products, catering to consumers seeking solutions for body-shaping and confidence-boosting. Their offerings, like waist trainers and themed product bundles, target those interested in enhancing their silhouette and embracing body-positive fashion.

    $17K+
    in GMV and 3K+ total orders over an 11h 11m duration
    1.2K+
    Peak concurrent viewers

  • HeyDude hosted its first Super Brand Day on TikTok Shop, featuring exclusive drops, online challenges, and community events to elevate its popularity and expand its reach.

    $1M+
    GMV within the 7 day campaign
    +654%
    Campaign sales increase
    +213%
    Campaign page view

  • Giftexpress achieved a record 331K+ GMV with its 13-hour live session on TikTok Shop, featuring top creators and driving high engagement with new and existing fragrance products.

    $331K+
    GMV in one campaign
    330K+
    Livestream impression per hour

Shopping made simple

Powered by TikTok's unique discovery engine, TikTok Shop enables brands and creators to showcase and sell products directly on TikTok, through a suite of in-app shopping touchpoints.

  • LIVE shopping

    Promote, sell and engage with your audience, all in real time.

  • Shoppable videos

    Create entertaining videos with your products just a tap away.

  • Shop Page

    Display your product catalog within your own in-app shop.

  • Shop Tab

    Display your products on a centralized marketplace within TikTok.

Our solutions drive results

70%
of TikTok users discover new brands and products on TikTok1
3 in 4
TikTok users are likely to buy something while using TikTok2
83%
say that TikTok plays a role in purchase decisions3

Sources: (1) TikTok Marketing Science Global Retail Path to Purchase (US Results) conducted by Material August 2021. (2) TikTok Marketing Science Global TikTok Shop Research (US Results) 2024, conducted by Material. (3) McKinsey, How Live Commerce is Transforming the Shopping Experience, July 2021.

Flag

Ready to grow your business with TikTok Shop?

Start selling