Where discovery powers growth

Businesses, brands, and individual sellers can apply. You just need to be in a supported market and complete a quick verification process. Want to sell in multiple countries? You can—just sign up for each region you’d like to sell in, since TikTok Shop operates locally in each market.

To get started: 1. Click “Start selling” You’ll be taken to the registration page. 2. Create your account Sign up with your email, phone number, TikTok account, or third-party login method. 3. Verify your identity or business Provide basic information and upload any required documents to confirm your account. 4. Set up your shop Add your shop name, warehouse or pickup address, and link your bank account for payouts. 5. List your products Upload products individually or connect your existing catalog using integrations. Once your setup is complete, you can start selling directly on TikTok and reach customers through videos, LIVE, and creator partnerships.

There is no setup fee to join. However, TikTok Shop charges a 6% commission on each sale. Learn more about referral fees

You’ll receive payouts directly to your linked bank account after orders are completed and any return/refund windows have passed.