Start selling with up to £800 in incentives
Earn rewards as you launch
Increase visibility with TikTok-funded discounts and campaigns
No fees to get started
Turn views into sales
Reach shoppers through creators, shoppable video and LIVE
Start selling
Turn scrollers into shoppers
Shoppers discover and buy on TikTok
- 3 in 4
- users are likely to buy from brands they see on TikTok Shop¹
- 2x
- shoppers are 2x more likely to buy directly from TikTok than other marketplaces because it's entertaining²
- 9 in 10
- users that say they've purchased through TikTok Shop were satisfied with their experience³
(1) TikTok Marketing Science Global Retail Path to Purchase (US market data) conducted by Material August 2021. (2) TikTok Marketing Science Global TikTok Shop Research (US market only results) 2024, conducted by Material. (3) McKinsey, How Live Commerce is Transforming the Shopping Experience, US Market July 2021. Performance may differ in other regions.
FAQs
What do I need to get started with TikTok Shop?
You'll need a TikTok account and a phone number or email address. To get started: 1. Go to the registration page to sign up 2. Enter your personal/business information 3. Choose your business type and submit relevant documents 4. Wait for approval of your application, which may take 2-3 days 5. Link bank account 6. Upload products and sell online
How can I add my products to TikTok Shop?
After successful registration in TikTok Shop as a seller, product information can be uploaded in Seller Centre. Products uploaded need to be compliant with TikTok Shop product qualifications and UK regulations as unsupported products will be rejected.
How can I sell my products on TikTok Shop?
1) Work with creators to promote products. TikTok Shop Affiliate programme helps brands and sellers connect with creators through commission-based collaboration. 2) Go LIVE, Create Shoppable Videos, Product showcase 3) Get insights on products and sales performance in Seller Centre: reviews, analytics dashboard.
How can I promote my products with TikTok Shop?
Discounts, vouchers, free shipping promotion/subsidies, incentive programmes Join campaigns (get notified via newsletter about upcoming campaigns).
How can customers buy my products on TikTok Shop?
LIVE streams, short videos, showcase tab Click on product and add to basket Manage orders, order tracking, shipping, returns and payment methods all within Seller Centre.
Reach millions of shoppers on TikTok Shop
Start sellingEarn new seller incentives worth up to £800
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