Earn new seller incentives worth up to MXN$57,000

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Turn views into sales

Reach shoppers through creators, shoppable video, and LIVE

Start selling
TikTok Shop seller exampleTikTok Shop seller example

Start selling with up to MXN$57,000 in incentives

  • 0% commission fees for your first 60 days
  • Earn up to MXN$5,000 with new seller missions
  • Get subsidized shipping + free ad traffic via Shipping Fee Program (SFP)
  • Increased visibility for new stores & products
  • Connect your DTC site with one‑click app install

Success stories

2026 seller results

Generated 82K+ viewers and 4M+ impressions during a single LIVE.

+598%GMV uplift during grand opening
+900creators
2026 seller results

2025 seller results

Approximately 85% of total sales driven by creator content.

Rodrigo Pérez E-Commerce & Marketing Director at STF Tech
+85%of sales from creators
+400%GMV uplift during Buen Fin
2025 seller results

2025 seller results

First brand on TikTok Shop Mexico to surpass MXN1M in GMV during one day of LIVE.

+880%GMV uplift during Super Brand Day
+72%of sales from creators during Super Brand Day
2025 seller results

2026 seller results

Generated 900+ orders in a single 4h 37m LIVE session.

+900orders in a single LIVE
+3.5Mimpressions in a single LIVE
2026 seller results

Turn scrollers into shoppers

Reach millions of highly engaged customers
Reach millions of highly engaged customers
Tap into the creator ecosystem to scale your business
Tap into the creator ecosystem to scale your business
From scroll to sale — without leaving TikTok
From scroll to sale — without leaving TikTok

Shoppers discover and buy on TikTok

70%
of users discover new brands and products on TikTok¹
3 in 4
users are likely to buy something while using TikTok²
83%
of users say that TikTok content plays a role in purchase decisions³

(1) TikTok Marketing Science Global Retail Path to Purchase (US market data) conducted by Material August 2021. (2) TikTok Marketing Science Global TikTok Shop Research (US market only results 2024, conducted by Material). (3) McKinsey, How Live Commerce is Transforming the Shopping Experience, US Market July 2021. Performance may differ in other regions.

FAQs

What documentation is required to register for TikTok Shop?

For individual sellers: - INE Card - Residence Card - Passport For corporate sellers: - Tax Status Certificate/Constancia de Situación Fiscal (CSF) - Company address - Representative's documents: - INE Card - Residence Card - Passport

What costs do I need to pay for running my shop on TikTok Shop?

To run your business on TikTok Shop, you need to pay a platform commission fee and the Shipping Fee Program service fee (new sellers are auto-enrolled in Shipping Fee Program). As your business grows, you may choose to use other paid features or tools, which may incur additional fees. – Platform commission fee You need to pay a 6% platform commission fee for using TikTok Shop. The fee is based on your net sales (inclusive of tax) plus any platform-funded discounts, minus any customer refunds. New sellers can earn a 60-day zero commission incentive (up to MXN$57,000) by completing seller missions. Find your missions in Seller Center > Growth. Learn more about platform commission fees – Shipping Fee Program service fee TikTok Shop charges an 8% service fee for participating in Shipping Fee Program. The fee is based on product selling price before platform subsidies and after tax, up to MXN$60 per item. For qualified orders, if the package is under 3 kg, TikTok Shop will cover the full shipping cost, giving your customer free shipping. For packages over 3kg, additional shipping costs will be incurred and are by default paid by the customer. You can choose to cover these costs so that your products will feature the "Free Shipping" banner, which can increase exposure and drive sales. Learn more about Shipping Fee Program

Is there any follower requirement to join TikTok Shop as a seller?

No, you can join TikTok Shop and start selling through shoppable videos or livestreams with a newly registered TikTok account and no followers.

Which products are prohibited or restricted for sale on TikTok Shop?

Sellers need approval to sell products in TikTok Shop Restricted Products Policy. Products in TikTok Shop Prohibited Products Policy cannot be sold.

How can I promote my products on TikTok Shop?

You can promote your products using platform discounts, coupons, free shipping promotions, and incentive programs. You can create Shop Ads campaigns to drive more traffic and sales by leveraging powerful targeting abilities and integrated user signals.

Can I connect my e-commerce store to TikTok Shop?

Yes, you can use apps and services to connect your e-commerce store and sync your inventory, order and sales data. This includes platforms like Shopify, WooCommerce, VTEX and others.

How are my packages shipped and collected?

For new sellers, Shipped via Platform with Standard Shipping will be the default shipping method. Under this method, orders are handled by logistics service providers that cooperate with TikTok Shop. You can't choose other providers and will follow TikTok Shop's standard shipping procedures. To check your handover method, go to Seller Center > Orders > Shipping settings. The handover method is assigned by TikTok Shop, which can be one of the following: – Drop-off: Bring packages to the designated delivery point. – Pick-up: Carriers collect packages from your location (available only in certain cities).

What is Shipping Fee Program and what are the benefits?

Upon registering for TikTok Shop, you are automatically enrolled in the Shipping Fee Program (SFP). This program offers: 1) Shipping subsidies for customers funded by TikTok Shop; 2) Increased product exposure through shipping benefit banners; and 3) Higher sales potential as customers enjoy low-cost or free shipping. In return, an 8% service fee is charged for all delivered packages, including those with return or refund requests. The fee is based on the product selling price after tax and before platform subsidies, up to MXN$60 per item. Shipping coupons are offered and applied based on customer type (new or repeat) and order value. For example, when the order total reaches MXN$99, the customer can use a MXN$59 shipping coupon. This provides free shipping for packages under 3 kg, while heavier packages may incur additional charges, which are paid by the customer by default. You can also choose to cover the additional shipping cost to earn the "Free Shipping" banner for your products, helping drive sales and increase exposure. Learn more about Shipping Fee Program (SFP)

Reach millions of shoppers on TikTok Shop

Start selling

Earn new seller incentives worth up to MXN$57,000

Learn more