Earn new seller incentives worth up to €300

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Turn views into sales

Reach shoppers through creators, shoppable video and LIVE

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TikTok Shop seller exampleTikTok Shop seller example

Start selling with up to €300 in incentives

  • Earn rewards as you launch
  • Increase visibility with TikTok-funded discounts and campaigns
  • No fees to get started

Success stories

Severin has not only rebranded itself but is also fully committed to TikTok Shop. Why? New target groups, direct checkout in the app and the chance to be perceived as a modern brand.

Alexander Aust Head of E-commerce

creamy fabrics scaled visibility and sales by investing in samples and dispatching 1,000+ targeted creator plans — all without producing their own creatives.

78%WoW growth
133hGo-LIVEs

From 60 to over 20,000 viewers, Friki de Nacimiento accelerated their business after joining TikTok Shop - building a more engaged community and a measurable boost in sales.

Laia Moragón Villa Co-Founder of Friki de Nacimiento

Turn scrollers into shoppers

Reach millions of highly engaged customers
Reach millions of highly engaged customers
Tap into the creator ecosystem to scale your business
Tap into the creator ecosystem to scale your business
From scroll to sale — without leaving TikTok
From scroll to sale — without leaving TikTok

Shoppers discover and buy on TikTok

3 in 4
users are likely to buy from brands they see on TikTok Shop¹
2x
shoppers are 2x more likely to buy directly from TikTok than other marketplaces because it's entertaining²
9 in 10
users that say they've purchased through TikTok Shop were satisfied with their experience³

(1) TikTok Marketing Science Global Retail Path to Purchase (US market data) conducted by Material August 2021. (2) TikTok Marketing Science Global TikTok Shop Research (US market only results) 2024, conducted by Material. (3) McKinsey, How Live Commerce is Transforming the Shopping Experience, US Market July 2021. Performance may differ in other regions.

FAQs

What type of seller should I choose?

- Choose sole trader if you're an individual with exclusive ownership of a registered business, and you don't own a private company or have any partners. - Choose individual seller if you are an individual without a business registration or professional role. - Choose privately-owned business if you are joining as a registered business entity that is controlled and operated by private individuals. - Choose publicly-listed business if your company has shares listed on a stock exchange for public trading.

Can I sell on TikTok Shop without a registered business?

Yes, you do not need a registered business to sell on TikTok Shop. If you don't have a business entity, simply select 'Individual Seller' during onboarding.

I don't have a business address, what should I do?

If you are a corporate seller or sole trader, enter the address that appears on your official business registration. If you are an individual seller, you do not need a business address — please provide your personal address.

How can I avoid information mismatches?

Ensure that all information you submit is exactly the same as what appears on your official national documents and registrations. Any discrepancy may cause verification delays.

Can I use the same phone number/email address for two different shops?

No. Each phone number and email address can only be used once globally to register a TikTok Shop seller account. However, sellers in Belgium, France, Germany, Ireland, Italy, Netherlands, Poland and Spain can sell across 13 European countries.

Reach millions of shoppers on TikTok Shop

Start selling

Earn new seller incentives worth up to €300

Learn more