Turn views into sales

Currently, TikTok Shop does not support CPF registration. To become a seller, you need a CNPJ, which means you must register at least as a MEI (Individual Microentrepreneur). You can register as a MEI through the official Brazilian government website. Becoming a MEI allows you to batch issue invoices (NF-e) and grow your business with more credibility and structure.

You can issue invoices in three ways: 1. Use the Seller Center tool You can batch issue NF-es directly in Seller Center for your orders, including sample orders. This option is available for sellers registered under Simples Nacional or MEI. 2. Connect to a supported ERP system You can batch issue and upload NF-es to Seller Center, monitor orders, and track shipments. The ERP may require some setup. View the support ERP list or find them in Seller Center > Growth > App Store. 3. Government portal You can issue invoices through the NF-e Portal and then upload the NF-es to Seller Center.

You can start selling your own products with a new account and zero followers. Once your seller application is approved, you can then sell through shoppable videos and LIVE streams. If you plan to promote products from other sellers or work as an affiliate creator, you’ll need at least 2,000 followers to get started. In this case, apply as a TikTok Shop Creator through TikTok Creator Studio.

Products listed under the TikTok Shop Restricted Products Policy require prior approval before they can be sold on TikTok Shop. Products listed under the TikTok Shop Prohibited Products Policy are strictly not allowed and cannot be sold under any circumstances.